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Our maximum imperative brand has enjoyed over 100 years of triumph and is today one of the world’s largest skin protection brands. Each and every employee contributes to the company's success and continuing development. The Blue Agenda defines the course of our future. Skin protection has been our core competence for more than 100 years. We stay close to our consumers by developing skin concern brands and products they believe globally and regionally. Today, we have more than 150 affiliates around the globe. Eucerin is synonymous with innovative medical skin protection which dermatologists and consumers around the world trust. Our most urgent brand has enjoyed over 100 years of triumph and is today one of the world’s largest skin protection brands. Our four Core Values have shaped our corporate culture since the very first and are tranquil relevant today. Moreover, they bear us with an orientation for our daily behavior and serve as a benchmark, we can measure ourselves against. Courage We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity. Introduced in 2012, it defines the course we are adopting to meet the challenges of the future and with which we intend to come our goals. Our commitment to quality ensures the tall standard of our products and means that our consumers can feel confident in using our brands in the family environment. Beiersdorf is a global skin concern company with over 150 affiliates worldwide. Our international success is founded on powerful brands. Nivea, for example, is one of the largest skin care brands in the world and available in more than 200 countries worldwide. By establishing Regional Development Centers, such as the ones that recently opened in Wuhan (China) and Mexico, Beiersdorf can gain closer insights into consumer needs in these crucial tomorrow markets. Beiersdorf is a global skin care company. Beiersdorf Australia is one of more than 150 international affiliates of the cosmetics company Beiersdorf A which is based in Hamburg, Germany. Our international success is founded on our research and development expertise, our innovative products, and our powerful brands. Subsidiary Lesa SE is one of the world’s leading producers of self adhesive products and system solutions for industry, craft businesses, and consumers. Each employee contributes to the company’s success and continuing development. In our product development, we focus on regional features and consumers needs. Innovative products and strong brands are the reasons for our success.
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